The global halal market size was valued at USD 4.55 trillion in 2017. Growing Muslim population all over the world is a key market growth driver. Over the past ten years, the Muslim population has increased by nearly 18%, this, in turn, is expected to increase the global halal products market demand over the projected period. Increasing disposable income by virtue of economic development of leading Islamic countries such as Indonesia, Malaysia, India, Pakistan, Nigeria, and Iran is expected to boost the global halal products market reach over the coming years.
Americas Halal Market Revenue, By Product, 2015-2025 (Usd Trillion)
Technological advancement and investment in the global halal industry are expected to increase its market concentration. New halal food testing technologies (pork test) by France and nano-sensor technology kit for halal detection in Malaysia has maintained halal standard and quality. Manufacturers operating in this industry are expanding their operations in developing countries in order to capture the untapped market. For instance, in 2016, Al Islami Foods, a Dubai-based halal food producer announced that it is planning to open a new halal food factory in Brazil.
Halal food segment accounted for 34.9% of the global market share in 2017. Growing demand for quality foods and the rise in halal certification requirement is expected to increase consumption of halal food over the projected period. Well-established food manufacturers are expanding their production facilities in order to cater to the growing demand. For instance, over the past few years, Nestlé opened halal food production facilities in Malaysia and Pakistan. Moreover, Unilever has opened a halal certified plant in the Philippines to cater to growing demand from South East Asia.
Halal tourism industry accounted for more than USD 170 billion in 2017. Increasing consumer purchasing power of the Middle East & African tourists coupled with government support to attract new customers is expected to drive the global halal tourism industry over the projected period. For instance, UK and Schengen visa waiver scheme for UAE nationals and increasing tourism marketing budget by Tourism Authority of Thailand (TAT) is expected to spur halal tourism industry. Moreover, Singapore and the Malaysian government have continuously lured Muslim travelers by offering superior infrastructure and healthcare system.
Asia Pacific accounted for more than 30% of overall market share. Growing Muslim population and increased per capita spending in Indonesia, India, Malaysia, and Singapore is expected to result in a rise in halal market concentration over the coming years. Growing investment by the Malaysian government to become a medical tourism hub is expected to attract Arab travelers over the coming years. Moreover, the emergence of halal friendly hotels in non-Muslim countries such as Thailand is expected to provide a potential opportunity for the halal tourism industry, in turn, driving the global halal market.
of more than 750 million Muslims and attractive travel destinations from Cape Town to Kenya, makes Africa a potential halal market. In 2017, Africa accounted for more than 5% of overall market share. Growing agriculture industry and the large untapped market is expected to encourage manufacturers to expand their production facilities in African countries.
The global halal industry is fragmented in nature as a large number of halal products manufacturers are operating in this market. Some key players are Al Salam Bank-Bahrain, Al Rajhi Bank, INAYAH, MMA Bio Lab Sdn Bhd, Pharmaniaga, Midamar, Nema Food Co., Ivy Beauty Corporation Sdn Bhd, CLARA INTERNATIONAL BEAUTY GROUP, and Crescent Foods. Manufacturers operating in this industry are adopting merger & acquisitions and new product development to increase market competitiveness. For instance, in 2015, Beijing Xiauxun Agriculture acquired Linxia Qinheyuan Halal Food Co. Moreover, over the past few years, private equity firms are taking interest in the halal industry by virtue of increasing halal consumption. For instance, in 2015, Abraaj Capital and Texas Pacific Group acquired Kudu, a Saudi Arabia based fast food chain.
Key segments of the global halal market:
Product Overview, 2015-2025 (USD Billion)
- Food & beverages
- Media & recreation
- Middle East
- Saudi Arabia